This is cross-posted from my “monthly” newsletter that I update every quarter. I'm the founder of the Neighborhood, a multigenerational campus full of radical agency, inspiring people, and unplanned encounters with friends within a single square mile in central San Francisco. The scenius half of the vision consists of themed, differentiated, ambitious coliving houses, cafeteria-style lunches for residents and friends in a large shared coworking space, and abundant tinker-spaces. The community half of the vision is to 10x access to serendipity and to help friends, kids, and grandparents live down the block from each other. Check out past updates at jasonbenn.com.
In my last post, I said I’d focus on the scenius-y half of the Neighborhood’s vision in 2023. Now that I’ve made some progress, it’s time for an update!
For context, coliving helped transform me from a self-motivated but fundamentally passive software engineer to a more confident, independent actor (1). So, in my infinite creativity, I’ve resolved to help build a bunch of coliving houses.
They’ll be diverse, ambitious, and sprinkled across the Neighborhood. I’m imagining a Climate House, across the street from an Aligned AGI House, down the road from a Healthtech House, and around the corner from Abundance/Metascience House and Education House (all names TBD, thankfully). Residents and friends will share cafeteria-style lunches at a central coworking space where they’ll have wide-ranging conversations at long lunch tables**.** Adult university, basically. We’ll go multigenerational once this feels like it’s working.
However, building a new coliving house is hard. Locations are rare. The financial hurdles are nothing to sneeze at: $30K+ in monthly liability, $30K+ in up-front deposits, and furnishing costs of $10-20K. Hardest of all is the coordination, especially if your group isn’t densely connected yet or is skeptical of coliving.
This post is about the progress I’ve made on all three obstacles.
For the financial obstacle: I’ve won a grant from the Schmidt Futures Innovation Fellows program! Tom Kalil, their Chief Innovation Officer, was already looking to invest in a “network of hacker homes” and instantly resonated with the possibility of instigating a scenius. The grant is non-dilutive, unrestricted, and lump sum, and means I’ll never have to take on venture backing or fall back on the doomed coliving operator business model.
I’m thrilled because with this grant also gives me the runway to explore mission-aligned business models, namely: property management, referrals to buyer’s agents, raising a small fund, organizing an equity sharing pool for venture-backed founders and taking a cut, the aforementioned lunch club, and sponsoring real estate syndicates. This was a close shave, honestly. I may or may not have maxed out a credit card at one point. But now it’s possible that my work on this project could be indefinitely sustainable.
The next problem, recruiting and coordinating a great group, is the central challenge of this whole project. This is how I spend the vast majority of my time and effort.
My strategy is to host unconferences and retreats designed to build community among folks that share a passion about an industry important to the next era of progress. They’d be designed to encourage authenticity and give everyone a chance to shine, with the hope that folks would feel fond and chummy afterwards. We’d select for people that are diverse, accomplished, and where everyone was at least curious about the Neighborhood vision.
So I did that**. The event was called Califlorence Climate**, it was climate change themed, it was March 9th-12th. Most importantly, our curation strategy worked great.
The idea was inspired by Helena Merk. I told her about the conference, she got excited, and she went through her message history and recommended 25 of her favorite people in climate. That was when I realized we’d be able to curate the entire event by chains of warm introductions.
The other piece of this strategy was to enumerate our recruiting goals and share them before meetings. They were complex: we were curating people that pass the high bar of “I want to be more like this person in some way”, most of whom are plausibly open to coliving in the Bay Area, and who complement the demographic, technical, and “idea machine” diversity of the group. To track progress towards these diversity goals, I included live-updating dashboards that predict the expected number of attendees for each of these categories, given our funnel status and conversion metrics. Lo and behold, this dashboard improved the quality of people’s introductions dramatically. Recommendations even became self-correcting: when we dipped too low on any category, folks would start recommending 75%+ people in that category.
Over a period of about two months, a snowballing group of 40+ enthusiastic climate builders collectively submitted 300+ individual recommendations. Of those, my EA researched 206 and we invited 152. 92 of them expressed interest in attending, and 61 ultimately attended.
We aimed for 50% nonwhite and hit 50.8%, and for 50% nonmale and hit 37.7% (we’ll do better next time by splitting out per-group response rates, which varied dramatically). For “idea machine” diversity, we aimed for 75% operators, 10% funders, and 15% “scene builders”, and hit 76.4%, 13.9%, and 23.6%, respectively. We were looking for folks with 19 different types of deep technical skillsets relevant to climate and got people with 18 of them. Despite us not explicitly seeking them, 54.1% of the attendees were venture-backed founders. Lastly, 71 of the 152 folks invited were open-minded to coliving in the Bay Area, producing an expected value of 39 housemates.
“I was just really shocked by the quality of the people. Uh, in a good way, obviously.” — Jamie Wong, sharing their group’s reflections on the conference at Sunday’s brunch
This is all the more magical to me because I wasn’t even well-connected in this industry — I only had half a dozen friends in climate a few months ago. But I already knew or was quickly introduced to superconnectors like Helena Merk, Westley Dang, Eugene Kirpichov, Jason Yosinski, Paul Reginato, Tom O’Keefe, and Candice Ammori, and that made all the difference.
<aside> ➡️ The event itself was a success. For reflections, takeaways, and photos from Califlorence Climate, check out this twin post. tldr: the unconference format is nice because it gives everyone a chance to shine, is playful, and equalizes status, even if one of your venues unexpectedly looks like My Little Pony.
</aside>